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VENTURA, CA —May 23, 2024 - AquaStar Pool Products, a leading manufacturer in

the pool and spa industry, has promoted Chief Operating Officer Todd Pieri to the role of President. A veteran of the pool industry, Pieri joined AquaStar in 2010 and held several sales leadership roles before being promoted to Chief Operating Officer in 2021. During his tenure as COO, Pieri played a key role in driving operational improvements,

enhancing customer satisfaction and leading the successful implementation of several

expansion initiatives.

“Todd has been an integral part of AquaStar’s success and we are thrilled to elevate him to President,” said Olaf Mjelde, CEO and Founder of AquaStar. “Todd’s vision, leadership and commitment have been invaluable to our organization and we are confident he will continue to drive our success in his new role. "

As President, Pieri will oversee all facets of the operation. He will work closely with leaders across the organization to execute strategies that will enable AquaStar to

continue its growth trajectory.

“I am excited to take on this new role and grateful to Olaf for his trust and confidence,” said Pieri. “I am honored to lead a great team of people committed to bringing positive disruption to our industry with innovations that improve the health and safety of swimming pools.”


AquaStar Pool Products is a global leader in safety, dependability, and innovation in swimming pool technology. Known for its industry leading VGBA compliant drain covers, award winning Pipeline Filters, patented Pipeline Pumps and plug-and-play PureStar Ozone system. AquaStar is dedicated to designing, manufacturing, and assembling their products in the USA to assure the highest level of quality. Learn more at


Margaret McGrath

FourM Communication

Phone: (503) 706-6648


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